About the project
HubSpot users were actively searching for Mollie in the marketplace, signaling strong demand for integrated payment capabilities. B2B companies found themselves juggling multiple platforms – managing deals in HubSpot while separately creating and tracking payments in Mollie. This fragmented workflow not only consumed valuable time but also increased the risk of errors and delayed payment processing.
Mollie needed a technical partner who could bridge this gap while maintaining their reputation for user-friendly payment solutions. The integration had to be sophisticated enough to handle complex B2B payment workflows yet simple enough for everyday users.
The solution
Rather than building a feature-heavy integration that would overwhelm users, Wiljekoffie took a focused approach. We developed a solution that seamlessly embedded payment functionality into HubSpot's existing deal workflow, where B2B users spend most of their time.
Key technical decisions that shaped the integration:
- Custom CRM Cards: Instead of creating a separate interface, Wiljekoffie integrated payment functionality directly into HubSpot's deal view. This allows users to manage payments without leaving their familiar CRM environment.
- Workflow Automation: Wiljekoffie integrated with HubSpot's Workflow engine to automate payment link distribution. When a deal reaches the "quote signed" stage, the system automatically generates and sends payment links to customers, eliminating manual steps and accelerating the payment process.
- Intelligent Middleware: Wiljekoffie developed a sophisticated middleware solution that handles the complexities of payment link generation and status tracking. This ensures payment links remain valid and statuses stay current without requiring user intervention.
- Timeline Integration: By leveraging HubSpot's Timeline Events API, Wiljekoffie made payment activities visible within the customer's history. This gives sales teams complete visibility into payment status without switching platforms.